Hart Home Comfort has evolved many times over its history. One of its more recent changes is blending heating oil with biodiesel to take advantage of the economic and environmental benefits.
The Biodiesel Difference
Hart Home Comfort has come a long way from operating a fledgling company in the back of a gas station. Through a blend of patience and industry expertise, Ray Hart Sr. has evolved his business into a leading heating oil company in the country’s
largest metropolis — New York City.
Hart was introduced to the heating oil business through part-time COD deliveries. Purchasing a terminal on Long Island then provided an avenue for him into the transportation market.
In 2006, an employee recommended that Hart Home Comfort explore biodiesel. Capitalizing on his existing infrastructure, Hart moved ahead and has never looked back. For heating oil customers, the company began by offering Bioheat® blended fuel,
which is a blend of heating oil and biodiesel. Hart Home Comfort started with a B2 blend before quickly moving up to B20.
“When we started, we were attracted by biodiesel being an American-made fuel. We also felt we had a responsibility to future generations to be proactive in delivering a cleaner fuel for the environment,” Hart says. “Now, Bioheat®
also gives us an economic advantage.”
It also gives their customers an economic advantage in the form of a New York state tax credit. That credit returns to the customer 1 cent for every 1 percent of biodiesel per gallon blended into traditional heating oil.
“Claiming the tax credit is a very easy process for our customers, and it gives them another reason to embrace Bioheat® blended fuel in addition to the environmental and performance benefits,” Hart says.
Hart Home Comfort only offers Bioheat® blended fuel. From April 2017 to April 2018, the company sold over 8 million gallons, with more than 2 million gallons of that being biodiesel. Its New Hyde Park terminal thru-puts approximately 13 million
to 15 million gallons of heating oil annually and another 4 million to 5 million gallons of biodiesel.
“We want to market a good, reliable Bioheat® blended fuel product,” Hart says. “With the introduction of low-sulfur heating oil and the near-zero sulfur content of biodiesel, it gives us a really good marketing edge.”
The Bottom Line
Bioheat® blended fuel gives the company a financial advantage
Improved customer satisfaction thanks to:
The state tax credit, which puts money back in customers' pockets
Offering a cleaner burning fuel
Biodiesel Pays Off for Company's Travel Center and Wholesale Businesses